Our Services

3 Ways to Grow Your Sales

Whether you need someone answering and chasing your enquiries, opening doors with new business customers or leading your whole sales and marketing function, there's a service built for where you are.

At Frontline Sales, we simplify the business development process. Our structured approach ensures you receive tailored strategies that drive results.
1

Fractional Sales Specialist

Leads coming in but nobody calling them back fast enough? Quotes sent and never followed up? A CRM full of people who were keen once? Your Fractional Sales Specialist is a part-time salesperson embedded in your business. We pick up your inbound enquiries, call them quickly, chase the old quotes and work back through your database, all under your brand and inside your CRM. You get a salesperson one, two or three days a week, without the cost and risk of a full-time hire.

Inbound enquiries called back fast

More often than not, the business that calls back first wins the job. We call new leads promptly, qualify them properly and book the good ones into your calendar or take them right through to a sale.

Old quotes and lapsed leads brought back to life

We work through the quotes and contacts that went quiet. People who already know you and already asked for a price are often the quickest revenue you'll find.

Part of your team from day one

A dedicated email address in your business name and access to your CRM. To your customers, we're just the new salesperson.

Clear monthly reporting

Calls made, conversations had, quotes followed up and deals won. You always know what's happening without having to chase us.

2

Fractional Business Development Manager

Selling to other businesses takes time. Longer sales cycles, more decision makers and a pipeline that dries up the minute you get busy. As your Fractional BDM, we become the hands-on outbound resource behind your pipeline. We research the right businesses, open doors, run the follow-up and manage deals through to signed work. We're not consultants who hand you a strategy doc and leave. We do the work so you can run the business.

Targeted outreach to the right businesses

We build a list of the businesses you want to work with and contact the people who make the decisions, by phone, email and LinkedIn. No spray and pray.

Follow-up that turns interest into meetings

Most B2B deals are lost in the follow-up. We keep warm prospects warm and turn replies into booked meetings.

A pipeline and CRM that stay up to date

Every call, email and deal logged in your CRM, so you know what's moving and what needs attention. Don't have a CRM? We'll help you set one up.

Deals managed from first call to signed work

From discovery through to proposal and negotiation, we keep longer sales cycles moving so good opportunities don't stall.

Keen to know more?
3

Fractional Head of Sales & Marketing

You've got people selling but no one owning it. No clear strategy, no accountability and nothing connecting your marketing to your pipeline. As your Fractional Head of Sales & Marketing, we set the strategy, lead the team, line up the marketing and work with specialists to bring in the right enquiries. We work alongside you so your business gets the leadership it needs without the full-time cost.

Strategy and messaging that drives growth

We define who you sell to, what you say and where you say it, so your marketing and sales pull in the same direction.

A sales process built to convert

From first enquiry to signed deal, we map the steps, fix where leads drop off and make sure every stage moves people toward a decision.

Team coaching and sales leadership

We work with your salespeople on clear targets, regular coaching and accountability, lifting performance across the team.

Leadership without the full-time hire

Senior sales and marketing leadership a few days a month, at a fraction of the cost of a full-time head of sales.

Our Process

The Frontline Approach: Driving Your Sales Success

At Frontline Sales, we simplify the business development process. Our structured approach ensures you receive tailored strategies that drive results.

5.

Review & Optimization

Regular check-ins to assess progress and refine strategies

4.

Training & Support

Upskilling your team and providing ongoing guidance

3.

Implementation

Executing the strategy alongside your team

2.

Strategy Development

Crafting a customized sales plan

1.

Needs Assessment

In-depth analysis of your current sales processes and goals

Real businesses, real results

Client Testimonials

We worked with Maclain Swanson from Frontline Sales on a 6-month contract (2 days per week) and were really impressed with his contribution. He played a key role in helping us set up our CRM and sales pipeline in HubSpot which became integral for tracking and following up leads and enquiries. Maclain has a wide range of skills and is able to work across many aspects of a business. He’s much more than just sales and marketing he’s quick to identify areas for development and improvement across operations and strategy, and adds value wherever he’s involved. His approachable, proactive, and practical personality means he can assess situations with clarity which gave us a clear perspective when making strategic decisions. A man of many strengths, Maclain was especially impressive at opening doors and connecting with high-profile partners, including the Chiefs rugby team and a collab with a fishing show personality with a huge following. Highly recommend Maclain and Frontline Sales.
Sandy Macdonald
Co-owner Black Dog Furniture
Maclain is fantastic to work with. I've found him to be proactive, well-connected and genuinely invested in helping LearningWorks grow. He’s helped us raise our profile and generate real sales opportunities. His strategic insight and support have been invaluable to me as a CEO navigating growth. I'd highly recommend him.
Sandra Hutton
CEO LearningWorks
Since engaging with Maclain we have seen an amazing 140% increase in our conversion rate from lead to secured client. His targeted approach has seen several new large-scale multi-day events secured for Mystery Creek Events Centre as well as a number of well-known key exhibitors for our owned event the National Fieldays. I wouldn’t hesitate to recommend Maclain to those businesses looking to increase their sales processes and revenue.
Taryn Storey
Head of Customer & Strategic Engagement NZ National Fieldays Society
Maclain has an intelligent and proactive approach to projects, and fantastic at quickly building rapport with new and existing customers to get results. He is very structured, and systems orientated, with an ability to both build and improve upon existing systems. His cool and calm attitude, balanced with an intensity to get the job done has served him well. If you get the chance to work with Maclain, I strongly recommend taking up the opportunity.
Jason Macklow
Founder & Director of Good George Brewing Co

Leads going cold? Let's fix that.

Tell us where sales are getting stuck and we'll show you how a part-time salesperson in your business could help.

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