Our Services

4 Ways to Grow Your Sales.

Whether you need someone doing the BD reps, leading your entire growth function, coaching you to sell with confidence, or filling your calendar with qualified leads via LinkedIn. Frontline Sales has a service built for exactly where you are.

At Frontline Sales, we simplify the business development process. Our structured approach ensures you receive tailored strategies that drive results.
1

Fractional Business Development Manager

Inconsistent outreach. Forgotten follow-ups. A CRM full of leads you meant to call last month. It's risky hiring someone full time isn't it? Sound familiar? As your Fractional BDM, we become the hands-on resource behind your sales pipeline. We do the prospecting, the outreach, the follow-up, and the qualification so your calendar fills with the right conversations, not just any tyre-kickers. We're not consultants who hand you a strategy doc. We're the ones doing the work so you can focus on running your business.

Targeted outreach to your the right customers

We research and contact the right prospects, not just anyone with a LinkedIn profile. Every outreach is tailored to your ideal customer so you're having conversations that  go somewhere.

Follow-up sequences that convert interest into meetings

Most deals are lost in the follow-up. We build and run the sequences that keep warm prospects warm and turn replies into booked calls.

CRM hygiene and pipeline management

No more guessing where deals are. We keep your pipeline clean, your CRM updated, and your forecast accurate so you always know what’s moving and what needs attention. Dont even know what a CRM is? That's cool we can help with that too.

Messaging that gets replies and keeps them coming

We write and test outreach messages & calls with a bit of banter and personality. No templates that sound like everyone else.

2

Fractional Head of Sales & Marketing

You've got a sales function but no one who owns it. No strategy or accountability. No one connecting marketing to pipeline. As your Fractional Head of Sales & Marketing, we advise and action the whole growth engine. We set the strategy, run the team, align the marketing and work with platform specialists to generate interest. Execute alongside you so your business has the leadership it needs without the full-time cost.

Strategy and messaging that drives your growth engine

We build the go-to-market strategy, define your positioning, make sure we're saying the right things to the right people at the right time.

Sales funnels and process built to convert

From awareness to close, We design the funnel stages, build the sales process, and make sure every step is humming to move the right prospects toward a decision faster.

Team coaching and sales leadership

We work directly with your sales people setting clear targets, coaching their approach, creating accountability, and lifting performance across the team.

Accountability and results without the full-time hire

You get the impact of a full-time Head of Sales & Marketing at a fraction of the cost. No overheads.

Keen to know more?
3

Your BD Coach

You're amazing at what you do! But when it comes to business development & sales, you're not quite sure if you're nailing it. Perhaps you want to enter a new market, release a new product or need someone to hold you accountable. As your BD Coach, we work with you 1-on-1 to build your sales confidence, set up your customer relationship management system (CRM), communicate your value, and create a repeatable approach to winning new business in any industry.

A proven BD framework tailored to you

We build a simple, repeatable system for finding and winning clients  designed around how you work and who you serve.

Fortnightly coaching and accountability

Regular sessions to review your pipeline, refine your approach, and keep you moving.

Messaging and outreach that sounds like you

We help you craft outreach that's authentic, compelling, and gets replies without feeling like you're selling.

Confidence to back yourself in any sales conversation

We work on the mindset and the mechanics so you can walk into any sales conversation without feeling like you want to crawl under the desk and hide.

4

Frontline Linkedin System

You've heard Linkedin is where your clients are. But posting and hoping isn't a strategy. The Frontline LinkedIn System is a done-for-you outbound campaign from your own profile, personalised connection requests, conversation-starting messages and follow-up sequences that turn cold profiles into your customers. Want to target all ops managers in the warehousing industry within West Auckland? Or all plumbing and electrical owners with 10+ staff in the Wellington region? No worries, we'll do that and only book meetings with those worth talking to.

Targeted prospecting on Linkedin

We identify and connect with decision-makers who match your ideal customer, no random requests, no spray-and-pray. This is done from your own profile.

Personalised outreach at scale

Every message is written to feel personal. We start real conversations.

Follow-up sequences that keep momentum

We don't just send one message and hope. We run the full sequence from first touch to booked call or meeting with you.

Monthly reporting and optimisation

You'll see exactly what's working. Open rates, reply rates, meetings booked and we'll keep refining to improve results.

Our Process

The Frontline Approach: Driving Your Sales Success

At Frontline Sales, we simplify the business development process. Our structured approach ensures you receive tailored strategies that drive results.

5.

Review & Optimization

Regular check-ins to assess progress and refine strategies

4.

Training & Support

Upskilling your team and providing ongoing guidance

3.

Implementation

Executing the strategy alongside your team

2.

Strategy Development

Crafting a customized sales plan

1.

Needs Assessment

In-depth analysis of your current sales processes and goals

Real businesses, real results

Client Testimonials

We worked with Maclain Swanson from Frontline Sales on a 6-month contract (2 days per week) and were really impressed with his contribution. He played a key role in helping us set up our CRM and sales pipeline in HubSpot which became integral for tracking and following up leads and enquiries. Maclain has a wide range of skills and is able to work across many aspects of a business. He’s much more than just sales and marketing he’s quick to identify areas for development and improvement across operations and strategy, and adds value wherever he’s involved. His approachable, proactive, and practical personality means he can assess situations with clarity which gave us a clear perspective when making strategic decisions. A man of many strengths, Maclain was especially impressive at opening doors and connecting with high-profile partners, including the Chiefs rugby team and a collab with a fishing show personality with a huge following. Highly recommend Maclain and Frontline Sales.
Sandy Macdonald
Co-owner Black Dog Furniture
Maclain is fantastic to work with. I've found him to be proactive, well-connected and genuinely invested in helping LearningWorks grow. He’s helped us raise our profile and generate real sales opportunities. His strategic insight and support have been invaluable to me as a CEO navigating growth. I'd highly recommend him.
Sandra Hutton
CEO LearningWorks
Since engaging with Maclain we have seen an amazing 140% increase in our conversion rate from lead to secured client. His targeted approach has seen several new large-scale multi-day events secured for Mystery Creek Events Centre as well as a number of well-known key exhibitors for our owned event the National Fieldays. I wouldn’t hesitate to recommend Maclain to those businesses looking to increase their sales processes and revenue.
Taryn Storey
Head of Customer & Strategic Engagement NZ National Fieldays Society
Maclain has an intelligent and proactive approach to projects, and fantastic at quickly building rapport with new and existing customers to get results. He is very structured, and systems orientated, with an ability to both build and improve upon existing systems. His cool and calm attitude, balanced with an intensity to get the job done has served him well. If you get the chance to work with Maclain, I strongly recommend taking up the opportunity.
Jason Macklow
Founder & Director of Good George Brewing Co

Ready to Grow Your Business?

Contact us today to see how we can help your business thrive.

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