Our Services

Elevating Your Sales Performance

Frontline Sales is a pioneer in fractional business development services in New Zealand and Australia. Founded with a vision to make expert sales leadership accessible to SMEs, we're transforming how businesses approach growth and client acquisition.

Our Flagship Service

Fractional BDM: Your Path to Scalable Growth

Our Fractional BDM service offers the expertise of a seasoned sales leader on a flexible, part-time basis. This innovative approach allows you to access top-tier sales strategies and execution without the overhead of a full-time executive.

Expert sales leadership tailored to your business

Gain access to seasoned sales professionals who understand your industry and business model. We adapt our strategies to your unique challenges and opportunities, ensuring a perfect fit for your company.

Cost-effective alternative to full-time hires

Benefit from top-tier sales leadership without the overhead of a full-time executive. Our flexible engagement model allows you to scale your sales support as your business grows.

Scalable solutions that grow with your business

Our strategies evolve with your company, from startup to scale-up. We provide the right level of support at each stage of your growth, ensuring you're always equipped to meet your sales targets.

Fresh perspectives and proven strategies

Tap into a wealth of cross-industry experience and cutting-edge sales techniques. We bring innovative ideas and best practices to your business, helping you stay ahead of the competition.

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Our Process

The Frontline Approach: Driving Your Sales Success

At Frontline Sales, we simplify the business development process. Our structured approach ensures you receive tailored strategies that drive results.

Review & Optimization

Regular check-ins to assess progress and refine strategies

Training & Support

Upskilling your team and providing ongoing guidance

Implementation

Executing the strategy alongside your team

Strategy Development

Crafting a customized sales plan

Needs Assessment

In-depth analysis of your current sales processes and goals

Real businesses, real results

Client Testimonials

We worked with Maclain Swanson from Frontline Sales on a 6-month contract (2 days per week) and were really impressed with his contribution. He played a key role in helping us set up our CRM and sales pipeline in HubSpot which became integral for tracking and following up leads and enquiries. Maclain has a wide range of skills and is able to work across many aspects of a business. He’s much more than just sales and marketing he’s quick to identify areas for development and improvement across operations and strategy, and adds value wherever he’s involved. His approachable, proactive, and practical personality means he can assess situations with clarity which gave us a clear perspective when making strategic decisions. A man of many strengths, Maclain was especially impressive at opening doors and connecting with high-profile partners, including the Chiefs rugby team and a collab with a fishing show personality with a huge following. Highly recommend Maclain and Frontline Sales.

Sandy Macdonald

Co-owner Black Dog Furniture

Maclain is fantastic to work with. I've found him to be proactive, well-connected and genuinely invested in helping LearningWorks grow. He’s helped us raise our profile and generate real sales opportunities. His strategic insight and support have been invaluable to me as a CEO navigating growth. I'd highly recommend him.

Sandra Hutton

CEO LearningWorks

Since engaging with Maclain we have seen an amazing 140% increase in our conversion rate from lead to secured client. His targeted approach has seen several new large-scale multi-day events secured for Mystery Creek Events Centre as well as a number of well-known key exhibitors for our owned event the National Fieldays. I wouldn’t hesitate to recommend Maclain to those businesses looking to increase their sales processes and revenue.

Taryn Storey

Head of Customer & Strategic Engagement NZ National Fieldays Society

Maclain has an intelligent and proactive approach to projects, and fantastic at quickly building rapport with new and existing customers to get results. He is very structured, and systems orientated, with an ability to both build and improve upon existing systems. His cool and calm attitude, balanced with an intensity to get the job done has served him well. If you get the chance to work with Maclain, I strongly recommend taking up the opportunity.

Jason Macklow

Founder & Director of Good George Brewing Co

Ready to Grow Your Business?

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