Pioneering Fractional Sales Leadership
Frontline Sales is a pioneer in fractional business development services in New Zealand and Australia. Founded with a vision to make expert sales leadership accessible to SMEs, we're transforming how businesses approach growth and client acquisition.

Driving Innovation in Sales
Hi I'm Maclain (Macca) and I bring a decade of customer and sales experience to Frontline Sales. With a track record of driving revenue and customer growth through various service and product industries. After working with some iconic businesses like Good George Brewing Co & Mystery Creek Events Centre and the National Fieldays, I'm keen to share my knowledge!
Skilled in helping to identify new client acquisition strategies, client proposals, CRM system and lead pipeline optimisation, sales skills training and the hiring and training of new sales staff.
Reach out if you want to find out more about the Fractional BDM service where I embed into your sales team to assist with the sales function and support existing staff.
Waikato born and bred but with national reach, I founded Frontline Sales to give more opportunities for my young family and to bridge the gap between SME needs and top notch sales strategies.

Fractional BDM: Your Path to Scalable Growth
Our Fractional BDM service offers the expertise of a seasoned sales leader on a flexible, part-time basis. This innovative approach allows you to access top-tier sales strategies and execution without the overhead of a full-time executive.
Expert sales leadership tailored to your business
Gain access to seasoned sales professionals who understand your industry and business model. We adapt our strategies to your unique challenges and opportunities, ensuring a perfect fit for your company.
Cost-effective alternative to full-time hires
Benefit from top-tier sales leadership without the overhead of a full-time executive. Our flexible engagement model allows you to scale your sales support as your business grows.
Scalable solutions that grow with your business
Our strategies evolve with your company, from startup to scale-up. We provide the right level of support at each stage of your growth, ensuring you're always equipped to meet your sales targets.
Fresh perspectives and proven strategies
Tap into a wealth of cross-industry experience and cutting-edge sales techniques. We bring innovative ideas and best practices to your business, helping you stay ahead of the competition.
Our team
Meet the Frontline Sales team

Maclain is dedicated to transforming sales strategies for sustainable business growth and success.
We're hiring!
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Our Vision
Our Mission
Our Values
Integrity
I believe in transparent, honest communication with all clients
Family
Helping businesses reach their goals means owners can spend less time working and more time with family.
Flexibility
Services are tailored to meet the unique needs of each business.
Collaboration
Work closely with our clients to ensure the strategies align with their goals.
Cost-Effective Solution
Access expert-level Business Development services at a fraction of the cost of hiring a full-time Business Development Manager.
Tailored to Your Business Needs
Create bespoke strategies for your specific market and growth challenges, ensuring a custom-fit approach to sales and business development.
Deep Industry Knowledge
With years of experience in sales and business growth, Maclain brings a wealth of knowledge that translates to tangible results for your company.
Scalable Services
As your business grows, our services scale with you—providing the flexibility to match your evolving needs.
Why Choose Frontline Sales?
I provide flexible, cost-effective sales expertise for SMEs in New Zealand and Australia. Instead of hiring a full-time sales leader or Business Development specialist which can be costly with recruiters’ fees, Kiwisaver, sales training, leave and other employee benefits. Using one of the Frontline Sales products can be more cost effective and bring new skills and advice to your business. Recruiting for a role can take over 2 months – we are ready to go when you are.
Ready to Grow Your Business?
Contact us today to see how we can help your business thrive.