Real Salespeople for Kiwi Businesses
Frontline Sales embeds experienced salespeople into owner-operated businesses across New Zealand, part-time and under your brand, so the sales get done without the cost and risk of a full-time hire.
Driving Innovation in Sales
I'm Maclain (Macca), husband, dad and founder of Frontline Sales. Everything I build in business is shaped by what matters at home: creating opportunities, being present for my young family and showing my daughters what's possible when you back yourself and work with integrity.
Over the last 11+ years I've helped drive revenue and customer growth for some of New Zealand's most iconic organisations, including Good George Brewing Co, Mystery Creek Events Centre and the National Fieldays, Black Dog Furniture, Sulis Hot Tubs and LearningWorks, across industries from trades and premium NZ-made products to events, education and recruitment.
Frontline Sales started as just me. Today we're a small team of experienced salespeople who embed into Kiwi businesses as part-time salespeople, business development managers and sales leaders. We pick up the phone, follow up the leads, open the doors and keep your CRM honest, with a no BS approach to sales.
Waikato born and bred with national reach, I started Frontline Sales to give owner-operated businesses access to real sales firepower without the cost and risk of a full-time hire.
Our Vision
Our Mission
Our Values
Integrity
I believe in transparent, honest communication with all clients
Family
Helping businesses reach their goals means owners can spend less time working and more time with family.
Flexibility
Services are tailored to meet the unique needs of each business.
Collaboration
Work closely with our clients to ensure the strategies align with their goals.
Cost-Effective Solution
Access expert-level BD, sales & marketing services at a fraction of the cost of hiring full-time.
Tailored to Your Business Needs
Create bespoke strategies for your specific market and growth challenges, ensuring a custom-fit approach to sales and business development.
Deep Industry Knowledge
With years of experience in sales and business growth, Frontline brings a wealth of knowledge that translates into results.
Scalable Services
As your business grows, our services scale with you. Providing the flexibility to match your changing needs.
Why Choose Frontline Sales?
You get an experienced salesperson in your business without the full-time salary, the recruitment risk or the months of ramp-up. We pick up the phone, follow up the leads and open the doors, under your brand and inside your CRM. We don't hand you a consulting doc and leave, we do the work alongside you. Recruiting a salesperson can take over two months. We're ready to go when you are.
Leads going cold? Let's fix that.
Tell us where sales are getting stuck and we'll show you how a part-time salesperson in your business could help.