Pioneering Fractional Sales Leadership

I’m Maclain (Macca) husband, dad and the founder of Frontline Sales. Everything I build in business is shaped by what matters most at home. Creating opportunities, being present for my young family and showing my daughters what’s possible when you back yourself and work with integrity. That same philosophy guides how I work with clients. I believe kiwi businesses deserve access to high‑level sales expertise without needing a full-time hire, with a no BS approach to sales.

Across the last 11+ years I’ve helped drive revenue and customer growth for some of New Zealand’s most iconic organisations, including Good George Brewing Co, Mystery Creek Events Centre & The National Fieldays, Black Dog Furntiure, Sulis Hot Tubs & LearningWorks. Working with clients accross industries such as digital marketing, education & training, recruitment, events & premium NZ made products.

We specialise in helping you find the best way to gain new customers tailored to your business. Creating sales strategy and systems, setting up Hubspot or other CRM's so you can track leads properly and win more business. Train business owners and small teams on how to sell with confidence, how to structure deals and pricing to improve margins and advise on where to focus your advertising and marketing.

We were a team of 1 now we're a team of 2 in 2026, with big plans for growth!

Waikato born and bred but with national reach, I founded Frontline Sales to give more opportunities for my young family and to bridge the gap between SME needs and top notch sales strategies.